Exclusive Interview with Co-Founder of TweetROI
Aug

Today Protwit is talking with Brian Carter, the cofounder of TweetROI.
ProTwit: Tell us about TweetROI?
Brian: TweetROI is a pay-per-tweet service modeled a bit after Google AdWords; it provides a lot of power and control to both twitterers and marketers. Fundamentally, it’s about letting twitterers make money on their influence and letting marketers and PR folks leverage the influence of twitterers by paying them. But we wanted it to be proportional- if you have more influence, you should get paid more for your tweets. And that same proportionality means marketers can get better ROI- they pay more for more influence, but that should get them more business results too. We do that with our UserRank system- we rate every twitterer in terms of their reach, talkativness, conversationality, and virality. (editors note 3 invented words there:)
ProTwit: What got you interested in creating a make money on twitter product?
Brian: I saw the negative reaction Magpie got… but I work at an Internet marketing agency and I wanted a solution for the middle sized businesses that don’t have the time or expertise to build a 20,000 follower Twitter profile. One day I thought, why not a pay-per-tweet service that gives twitterers more control- they should be able to write the tweets in their own words and control what goes into their stream. I had spent a LOT of time tweeting in 2008 and I wanted to create a pay-per-tweet solution that better fit the Twitter ethos. So control and authenticity were the essence of the original vision.
ProTwit: How does TweetROI differ from Rvtwt and Be-A-Magpie?






